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Mindshare Technologies Launches Connect™

SALT LAKE CITY, Utah - April 21, 2002

Mindshare Technologies launched their newest product, Connect™ today. "We are pleased to provide the restaurant community with this powerful Customer Loyalty Marketing system", said John Sperry, CEO of Mindshare Technologies.

Mindshare focuses on restaurants providing tools for Customer Loyalty Marketing needs such as customer acquisition, customer retention, and customer recovery. Connect™ is designed to replace older programs such as secret shoppers, comment cards, and complaint hotlines with a fully integrated solution. "The best part about Connect is that is does what all these old programs do plus so much more all in one seamless turnkey package," said Mr. Sperry.

"We are excited to provide Restaurant owners with such powerful solutions. Now an owner can know the next morning what their customers liked and disliked, why they will come back or stay away. Our SmartLogic™ gives owners information about Food, Service, Atmosphere, Value and Market demographics that other systems simply can't provide. Plus it provides it in a quantitative, qualitative and statistically accurate way."

About Mindshare Technologies
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.