Mindshare Technologies Hires Experienced Executive to Strengthen Ties with Customers

Mindshare Technologies Appoints Chadly D. Hortin as VP of Account Management.

Mindshare Technologies, the leading provider of real-time customer feedback solutions, today announced that Chadly D. Hortin has accepted the position of VP of Account Management. In this capacity he will oversee and build successful partnerships between Mindshare and its clients.

"We are excited to have someone of Chad's depth and experience join us," said John Sperry, CEO of Mindshare Technologies. "Chad has years of experience building a team approach between companies that benefits both partners. He will impact not only Mindshare, but our customers' businesses by identifying their needs and focusing his team on bringing solutions to bear."

Chad has over 20 years of senior-level executive experience in technology design, development, and market creation. His focus has been in assisting companies in applying technology at the point of customer interaction. His experience includes the design, deployment, and training related to complex expert system technologies in small and large organizations.

As Vice President at Sterling Wentworth Corporation and then SunGard Data Systems he filled roles ranging from Client Services, to Product Management, to Account Management of Key Accounts. He has expertise in working closely with companies to insure that deployed technologies fit their organizational needs and then supporting companies to make sure that they achieve the maximum anticipated benefits from each solution. Chad has implemented and supported solutions with USAA, State Farm, MetLife, AXA, Prudential and other Fortune 500 companies. His approach is to build collaborative teams both within and between companies so that unique and diverse skills and talents can be applied to identifying opportunities, implementing solutions, and driving operational improvements.

"I'm excited to be part of the Mindshare Team," said Hortin. "Mindshare's business is about building relationships between companies and their customers. Building relationships between Mindshare and our customers is an important part of our philosophy and I'm excited to be a part of that process."

Chad has presented at numerous conferences, outlining opportunities where technology can be successfully applied to improve operations, and leverage a company's customer-facing expertise. He has taught courses at Brigham Young University and provided training for Arthur Anderson, Ernst & Young, New York Life, Prudential, John Hancock, The New England and Transamerica as well as many other organizations. Chad has a B.S. in Accounting from the University of Utah and MBA and Law Degrees from Brigham Young University.