Mindshare and Brand IQ Partner to Enhance Customer Experience Management and Monitoring
Joint Offering Will Measure Customer Response to Improve Store Operations and the Customer Experience
Mindshare Technologies and Brand IQ announced today that they will partner to provide store front businesses with a customer experience measurement and management solution driven by a next generation customer feedback system. Brand IQ clients can now get immediate feedback at the store level directly from their customers.
Historically, restaurants, retailers, etc have been forced to measure the customer experience at the store level by proxy – through analysis of sales data or store traffic - or qualitatively – through mystery shopping programs. Mindshare's cutting edge interactive voice response technology captures the customer experience in every store on a daily basis and makes management reports available immediately via email and the web. Additionally a powerful analytical engine and simple interface allows managers to conduct their own analyses to uncover key insights.
"Mindshare Technologies is a leader in Customer Experience Management and Monitoring (CEM2)" said John Sperry, President and CEO of Mindshare Technologies. "Our CONNECT™ application will deliver customer-provided data to Brand IQ and their clients on a daily basis. This allows management to make continual small changes in response to their customer inputs thereby staying closely attuned to their markets, at the store level."
"Brand IQ's unique 'inside-out' approach to customer loyalty management incorporates internal and external research" remarked Michael Murphy, CEO of Brand IQ. "We use advanced statistical models to help our clients identify the 'critical few' areas that drive employee and customer satisfaction. Our new Mindshare partnership will enable us to collect store-level customer satisfaction data in a highly cost-effective manner for our clients. This critical component will enable us create a powerful tool for our clients that shows the link between employee satisfaction, customer satisfaction, and key financial and operations measures like sales and turnover. It also allows us to monitor the impact of our strategy recommendations in real-time."
To learn more, visit http://www.mshare.net/partners-brandiq.htm
About Brand IQ
Brand IQ is a marketing research firm that uses high-impact qualitative and quantitative methods to deliver strategic customer, employee, and market intelligence to business leaders. Co-founded by a former marketing executive and a client-side marketing research director, Brand IQ understands the marketing and business challenges faced by today's business leaders as well the cultural, operational, and financial challenges they face in executing their strategies. For more information, call 617 960-3516 or visit www.brandiq.biz.
Mindshare Technologies' business monitoring tools help companies improve operational excellence and minimize customer attrition through personal customer involvement. Mindshare's proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive enterprise reporting. With Mindshare, companies can determine the type of information they collect, who can access it, and how it's reported. As a hosted system, Mindshare is affordable and flexible, with surveys and reports tailored to fit individual needs. The reports are web-accessible 24/7 or by timed email delivery. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. Clients range from small regional chains to large multinational corporations. For information, visit www.mshare.net.
